{"id":3922,"date":"2019-03-20T14:32:20","date_gmt":"2019-03-20T05:32:20","guid":{"rendered":"http:\/\/www.globalinsight.kr\/?page_id=3922"},"modified":"2026-03-29T06:58:28","modified_gmt":"2026-03-28T21:58:28","slug":"marketing","status":"publish","type":"page","link":"https:\/\/koaplaza.kr\/index.php\/marketing\/","title":{"rendered":"\uc628\ub77c\uc778 \uc624\ud504\ub77c\uc778 \ub9c8\ucf00\ud305"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3922\" class=\"elementor elementor-3922\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7ae0748 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7ae0748\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4d2e9c4\" data-id=\"4d2e9c4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8531376 elementor-widget elementor-widget-image\" data-id=\"8531376\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1099\" height=\"201\" src=\"https:\/\/koaplaza.kr\/wp-content\/uploads\/2019\/03\/\ud64d\ubcf4-\ub9c8\ucf00\ud305.jpg\" class=\"attachment-full size-full wp-image-3963\" alt=\"\" srcset=\"https:\/\/koaplaza.kr\/wp-content\/uploads\/2019\/03\/\ud64d\ubcf4-\ub9c8\ucf00\ud305.jpg 1099w, https:\/\/koaplaza.kr\/wp-content\/uploads\/2019\/03\/\ud64d\ubcf4-\ub9c8\ucf00\ud305-300x55.jpg 300w, https:\/\/koaplaza.kr\/wp-content\/uploads\/2019\/03\/\ud64d\ubcf4-\ub9c8\ucf00\ud305-1024x187.jpg 1024w\" sizes=\"(max-width: 1099px) 100vw, 1099px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2189124 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2189124\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-ac6dd09\" data-id=\"ac6dd09\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fa065ce elementor-align-center elementor-widget elementor-widget-button\" data-id=\"fa065ce\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"http:\/\/www.koaplaza.kr\/index.php\/exhibition\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">\ud574\uc678\uc804\uc2dc\ud68c<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-ad50a1f\" data-id=\"ad50a1f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0230faa elementor-align-center elementor-widget elementor-widget-button\" data-id=\"0230faa\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"http:\/\/www.koaplaza.kr\/index.php\/marketing\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">\uc628\ub77c\uc778 \uc624\ud504\ub77c\uc778 \ub9c8\ucf00\ud305<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-ac86820\" data-id=\"ac86820\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aaeeea0 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"aaeeea0\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"http:\/\/www.koaplaza.kr\/index.php\/production\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">\ud64d\ubcf4\ubb3c\uc81c\uc791, \ud648\ud398\uc774\uc9c0 \uad6c\ucd95<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7ef13f6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7ef13f6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-bd9c78f\" data-id=\"bd9c78f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6a29e0d elementor-widget elementor-widget-heading\" data-id=\"6a29e0d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">\uac1c\uc694<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fff17d5 elementor-widget elementor-widget-text-editor\" data-id=\"fff17d5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<hr \/><div class=\"wpb_text_column \"><div class=\"wpb_wrapper\"><p><span style=\"font-size: 10pt;\"><strong><span style=\"color: #ff0000;\">\ud574\uc678\uc5d0\uc11c \uc628\ub77c\uc778 &amp; \uc624\ud504\ub77c\uc778 \ub9c8\ucf00\ud305\uc744 \uc5b4\ub5bb\uac8c \ud574\uc57c \ud558\ub294\uc9c0 \ubaa8\ub974\uace0 \uacc4\uc2e0\uac00\uc694?<\/span><\/strong><br \/>\uc774\ub7f0 \uae30\uc5c5\ub4e4\uc744 \uc704\ud574 \uc628\ub77c\uc778 SNS\ub9c8\ucf00\ud305 \ubc29\ubc95\uacfc \ud604\uc9c0 \uc0ac\ubb34\uc2e4(\ub9e4\uc7a5), Show Room \uc11c\ube44\uc2a4\ub97c \uc900\ube44\ud558\uc5ec \uc6b4\uc601\uc911\uc5d0 \uc788\uc2b5\ub2c8\ub2e4.<br \/><\/span><\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2fcf5c9 elementor-widget elementor-widget-spacer\" data-id=\"2fcf5c9\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf40691 elementor-widget elementor-widget-heading\" data-id=\"cf40691\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">\uc808\ucc28<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee9718d elementor-widget elementor-widget-text-editor\" data-id=\"ee9718d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<hr \/><p><span style=\"font-size: 10pt;\">1) \uc0c1\ub2f4 \ubc0f \uacac\uc801<\/span><\/p><p><span style=\"font-size: 10pt;\">2) \uacc4\uc57d\uc11c \uc791\uc131 \ubc0f \uacc4\uc57d<\/span><\/p><p><span style=\"font-size: 10pt;\">3) \uc628\ub77c\uc778, \uc624\ud504\ub77c\uc778 \ub9c8\ucf00\ud305 \uc2e4\uc2dc<\/span><\/p><p><span style=\"font-size: 10pt;\">4) \uc628\ub77c\uc778, \uc624\ud504\ub77c\uc778 \ub9c8\ucf00\ud305 \ubaa8\ub2c8\ud130\ub9c1<\/span><\/p><p><span style=\"font-size: 10pt;\">5) \ub9c8\ucf00\ud305\uacb0\uacfc\ubcf4\uace0\uc11c \uc81c\ucd9c \ubc0f \uace0\uac1d \ud53c\ub4dc\ubc31<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07ae91f elementor-widget elementor-widget-spacer\" data-id=\"07ae91f\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ecb864 elementor-widget elementor-widget-heading\" data-id=\"9ecb864\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">\ucc38\uace0\uc0ac\ud56d<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee0316c elementor-widget elementor-widget-text-editor\" data-id=\"ee0316c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<hr \/><p><span style=\"font-size: 10pt;\">1) \uc628\ub77c\uc778&amp;\uc624\ud504\ub77c\uc778 \ub9c8\ucf00\ud305 \uac00\ub2a5\uc9c0\uc5ed\uc740 \ub3d9\ub0a8\uc544\uc2dc\uc544(\ud544\ub9ac\ud540, \ub9d0\ub808\uc774\uc2dc\uc544, \ud0dc\uad6d \ub4f1)\uc73c\ub85c \ud55c\uc815\ud569\ub2c8\ub2e4.<br \/>2) \uc628\ub77c\uc778 \ub9c8\ucf00\ud305\uc740 SNS\ub9c8\ucf00\ud305(\ud398\uc774\uc2a4\ubd81, \uc778\uc2a4\ud0c0\uadf8\ub7a8, \uad6c\uae00\uad11\uace0),\u00a0<br \/>\u00a0 \uc624\ud504\ub77c\uc778 \ub9c8\ucf00\ud305\uc740 Show Room \uc11c\ube44\uc2a4, \uc625\uc678\uad11\uace0 \ub4f1\uc785\ub2c8\ub2e4.<br \/>3) \uc11c\ube44\uc2a4 \ube44\uc6a9\uacb0\uc81c \ud6c4 \uc138\uae08\uacc4\uc0b0\uc11c \ubc1c\ud589\ud574 \ub4dc\ub9bd\ub2c8\ub2e4. (\ubd80\uac00\uc138 \ubcc4\ub3c4)<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a47e70a elementor-widget elementor-widget-spacer\" data-id=\"a47e70a\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98708d5 elementor-widget elementor-widget-heading\" data-id=\"98708d5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">\uc2e4\uc801<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4003cba elementor-widget elementor-widget-text-editor\" data-id=\"4003cba\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<hr \/><p><span style=\"font-size: 10pt;\">1) \ud544\ub9ac\ud540 \ucf54\uc544\ud50c\ub77c\uc790 SNS\ub9c8\ucf00\ud305 \ubc0f \uc1fc\ub8f8\uc11c\ube44\uc2a4 \uc2e4\ud589<\/span><\/p><p><span style=\"font-size: 10pt;\">2) \ub9d0\ub808\uc774\uc2dc\uc544 \ucf54\uc544\ud50c\ub77c\uc790 SNS\ub9c8\ucf00\ud305 \ubc0f \uc1fc\ub8f8\uc11c\ube44\uc2a4 \uc2e4\ud589<\/span><\/p><p><span style=\"font-size: 10pt;\">3) \ud0dc\uad6d \ucf54\uc544\ud50c\ub77c\uc790 SNS\ub9c8\ucf00\ud305 \ubc0f \uc1fc\ub8f8\uc11c\ube44\uc2a4 \uc2e4\ud589<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88800a6 elementor-widget elementor-widget-spacer\" data-id=\"88800a6\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20776d4 elementor-widget elementor-widget-heading\" data-id=\"20776d4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">\ubb38\uc758&amp;\uc0c1\ub2f4<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-83099d7 elementor-widget elementor-widget-text-editor\" data-id=\"83099d7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<hr \/><hr \/><p><span style=\"font-size: 10pt; color: #ff0000;\">\u2013 Koaplaza Korea \ud574\uc678\uc0ac\uc5c5\ud300 02-462-5025<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0841683\" data-id=\"0841683\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6296feb elementor-widget elementor-widget-spacer\" data-id=\"6296feb\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18537b3 elementor-widget elementor-widget-image\" data-id=\"18537b3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/koaplaza.kr\/wp-content\/uploads\/2019\/02\/facebook1.png\" class=\"attachment-full size-full wp-image-3117\" alt=\"\" srcset=\"https:\/\/koaplaza.kr\/wp-content\/uploads\/2019\/02\/facebook1.png 800w, https:\/\/koaplaza.kr\/wp-content\/uploads\/2019\/02\/facebook1-150x150.png 150w, https:\/\/koaplaza.kr\/wp-content\/uploads\/2019\/02\/facebook1-300x300.png 300w, https:\/\/koaplaza.kr\/wp-content\/uploads\/2019\/02\/facebook1-768x768.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb3055f elementor-widget elementor-widget-image\" data-id=\"eb3055f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"900\" height=\"500\" src=\"https:\/\/koaplaza.kr\/wp-content\/uploads\/2019\/02\/1-8.jpg\" class=\"attachment-full size-full wp-image-3115\" alt=\"\" srcset=\"https:\/\/koaplaza.kr\/wp-content\/uploads\/2019\/02\/1-8.jpg 900w, https:\/\/koaplaza.kr\/wp-content\/uploads\/2019\/02\/1-8-300x167.jpg 300w, https:\/\/koaplaza.kr\/wp-content\/uploads\/2019\/02\/1-8-768x427.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af8d709 elementor-widget elementor-widget-image\" data-id=\"af8d709\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"500\" src=\"https:\/\/koaplaza.kr\/wp-content\/uploads\/2019\/02\/2-8.jpg\" class=\"attachment-full size-full wp-image-3116\" alt=\"\" srcset=\"https:\/\/koaplaza.kr\/wp-content\/uploads\/2019\/02\/2-8.jpg 900w, https:\/\/koaplaza.kr\/wp-content\/uploads\/2019\/02\/2-8-300x167.jpg 300w, https:\/\/koaplaza.kr\/wp-content\/uploads\/2019\/02\/2-8-768x427.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\ud574\uc678\uc804\uc2dc\ud68c \uc628\ub77c\uc778 \uc624\ud504\ub77c\uc778 \ub9c8\ucf00\ud305 \ud64d\ubcf4\ubb3c\uc81c\uc791, \ud648\ud398\uc774\uc9c0 \uad6c\ucd95 \uac1c\uc694 \ud574\uc678\uc5d0\uc11c \uc628\ub77c\uc778 &amp; 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